Rudolf Prins | Bcom Economics CFP®
Rudolf has been in the financial planning industry for more than 18 years. He Started at PSG Konsult and then moved to Discovery Invest and later Sanlam Investments as an investment specialist and regional sales executive.
In 2016 he joined Jeff as co-owner of what is now Lynnwood Wealth.
Rudolf is a registered certified financial planner and has also completed the Senior management development program at the University of Stellenbosch business school.
Jeff Senekal | Bcom Investment Planning PGDFP
Jeff have been part of Lynwood Wealth for the last 8 years.
After completing his studies in BCom Investment planning
at the University of Pretoria he joined his father Theo
Senekal in the financial and investment planning practice.
He has also completed his post graduate diploma in
financial planning through Kovsies.
Our financial planning and Investment business was started by our founder Theo Senekal.
Theo started his career as a liberty advisor and quickly became one of the top agents in the country. After
joining Sanlam in the early 2000’s he changed the company name to Lynnwood Bluestar and shifted the
focus of the business to investments and retirement and estate planning.
In 2014 Jeff Senekal joined his father in the business and in 2016 Rudolf Prins also joined the team from
Sanlam investments.
In 2021 Rudolf and Jeff decided to move the business from a advisor business to an independent financial
planning practice and partnered with Graviton Wealth Management as strategic partner.
Today the business is managed by Rudolf and Jeff and our focus has remained on providing excellent value
adding advice to our clients.
Latest News
March 2024 Economic Review
Positive global equity momentum carried into March, which was the fifth consecutive positive month for global stocks. South Africa was the…
Monthly Market Highlights – March 2024
Interest rates in SA, the US, UK, Eurozone and China remain steady. The Bank of Japan has ended eight years of maintaining negative…
Fund selection: When to hold ‘em and when to fold ‘em
Market conditions are subject to constant change, influenced by global economic trends, geopolitical events, investor speculation and…
Pre-MPC Analysis: a Hawkish pause expected
We delve into the upcoming Monetary Policy Committee (MPC) meeting. Despite calls for rate cuts, a careful examination reveals a need for…
Your Path to Financial Serenity Begins Here
Achieving financial serenity is not just about reaching a destination – it's about enjoying the journey along the way. With Lynnwood Wealth…
February 2024 Economic Review
Both the UK and Japan moved into a technical recession in Q4 2023 after posting two consecutive quarters of negative economic growth. UK…
Hedge Funds 101: Unpacking the essentials for smart investors
The world of finance thrives on complexity, and few corners embody this more than the realm of hedge funds. Yet, for smart investors with…
Monthly Market Highlights – February 2024
SA’s inflation rate accelerated in January for the first time in three months, driven by higher fuel and food prices. It was 5.3%…
Does retirement planning impact your taxes?
It's essential to understand the tax implications of your retirement savings strategy and take advantage of available rebates and…
Unpacking the Budget Speech 2024
Budget 2024 continues to highlight the daunting task of stabilising the government’s debt ratio against the backdrop of slow revenue growth…
Get in touch
Contact us or leave your details and we’ll get back to you.
T: 086 006 1066 | F: 086 688 8391
Email: info@lynfin.co.za